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The Golden Experience

What are life's golden pleasures? The joy of being with your family, a special love, true friendship, being together, feeling close. Such moments deserve to be celebrated with something very special, because a golden pleasure becomes even more unique if enjoyed with a Ferrero Rocher. The beauty of gold, care and infinite attention for quality and hazelnuts; it is no surprise that Ferrero Rocher is loved, gifted and appreciated all over the world.
Ferrero Rocher bring us closer to our loved ones and to the people we care about.
Unique sensory taste experience
Ferrero Rocher offers a unique taste experience of contrasting layers: a whole crunchy hazelnut in the heart, a delicious creamy hazelnut filling, a crisp wafer shell covered with chocolate and gently roasted pieces. And thanks to its inimitable golden wrapper Ferrero Rocher is even more unique and special. Take the time to savor it and share more of life's golden pleasures together. Together with Ferrero Rocher.
Our first TV campaign
In 1983 the first TV commercial dedicated to Ferrero Rocher was launched. It soon became an iconic piece of advertising. It portrays the arrival of Ferrero Rocher by word of mouth: a novelty that would be on everyone's lips. And so it was.
A brillant idea of transparent box
Ferrero Rocher became an icon of affordable luxury within chocolate confectionery thanks to its strong visual identity: the inimitable golden wrapper, the distinctive paper cup and the transparent innovative box. Indeed this plastic box, which enables the content to be completely visible, surprised consumers and revolutionized the boxed chocolate market in the 80's. Since then slight changes have been made to the box over time, but always remaining faithful to its original style.